reforge your Endurance

Science based
COACHING & consulting

Backed by Research and results

SPORTS SCIENCE

Foundations and innovation for every mile.

 

We translate complex exercise physiology into structured endurance programming and scientifically driven performance consultation.

PARTNERSHIPS

Connecting with premier endurance races 

and local hubs.

 

We collaborate directly with competitive race organizations, local athletic facilities, and event directors to support the endurance community. 

ATHLETE SERVICES

CUSTOM TRAINING, TESTING, AND STRATEGIES 
BUILT AROUND YOU. 

Stop guessing and start executing with elite, data-driven support. We integrate expert 1-on-1 endurance coaching with precision physiological metrics to reforge your training.

Meet the founder

Chris white-gloria, PHD

Chris is a former varsity athlete, certified coach, and endurance researcher who holds a PhD in biochemistry from the University of Calgary. His primary research and coaching interests surround the use of heat protocols to unlock new levels of aerobic capacity and resilience. He is deeply entrenched in researching scientifically backed training theory in order to find the best results for athletes. When Chris is not consulting with athletes or researching different training protocols, he is putting in his own miles competing in events from 800m on the track to ultramarathons in the mountains.

Chris is always eager to connect with athletes looking to further refine their training; reach out to start a conversation about how to maximize your goals from start to race day.

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